Actress Eva Longoria told “The View” co-hosts on Tuesday that diversity, equity, and inclusion (DEI) is “good for business” and remains a priority for her.

Co-host Joy Behar asked Longoria about her production company as DEI initiatives are being “stripped away” by President Donald Trump’s administration. The former “Desperate Housewives” actress said DEI is both a smart business practice and a “moral” way to push back against “historical exclusion.”

“We have to remember why DEI was created and it was to correct historical exclusion which was not just about Latino or black, it’s women, it’s disabled, LGBTQ+, it’s a lot of marginalized communities that never get to tell their stories,” Longoria said.

When Behar asked why DEI was being phased out, the actress replied, “I don’t know, because it’s bad business. It’s not just a moral imperative, like I do it because it’s morally right, I want authentic storytelling, I want the people who have lived these stories to tell them. But we are creating programming for the most diverse audience ever in the history of the world and so it’s not just a moral imperative, it’s just good business.”

Longoria concluded, “At the end of the day, I’m a businesswoman, so why wouldn’t you want to create for the growing market, not the shrinking market?”

Co-host Whoopi Goldberg chimed in, saying, “Also, you know, you can say it’s going away. We’re not going anywhere. So we’re gonna keep making the movies we wanna make and telling the stories.”

Despite Longoria’s claims, DEI initiatives have led to several huge flops for the companies pushing the concept the hardest, with the latest example being Disney’s new progressive version of the 1937 animated classic “Snow White.” 

The film has so far earned $84.9 million domestically and $109.5 million worldwide, meaning it hasn’t recouped its estimated $410 million production and promotional budget. Disney is expected to lose about $115 million on the project. 

Several factors likely contributed to the remake’s abysmal results. First, the actress playing the film’s titular star, Rachel Zegler, is not white but of mixed heritage and part Latina. She also made controversial statements about politics and current events, including saying she hoped Trump supporters “never know peace.” She also mocked the source material for the movie she was starring in, calling Prince Charming a “stalker” and saying the new version of “Snow White” wouldn’t resemble the original. 

“We have a different approach to, what I’m sure a lot of people will assume is a love story,” Zegler said in part. “[Snow White is] not going to be saved by the prince and she’s not going to be dreaming about true love,” she continued. “She’s dreaming about becoming the leader she knows she can be and the leader that her late father told her that she could be if she was fearless, fair, brave and true.”

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​[[{“value”:”

Actress Eva Longoria told “The View” co-hosts on Tuesday that diversity, equity, and inclusion (DEI) is “good for business” and remains a priority for her.

Co-host Joy Behar asked Longoria about her production company as DEI initiatives are being “stripped away” by President Donald Trump’s administration. The former “Desperate Housewives” actress said DEI is both a smart business practice and a “moral” way to push back against “historical exclusion.”

“We have to remember why DEI was created and it was to correct historical exclusion which was not just about Latino or black, it’s women, it’s disabled, LGBTQ+, it’s a lot of marginalized communities that never get to tell their stories,” Longoria said.

When Behar asked why DEI was being phased out, the actress replied, “I don’t know, because it’s bad business. It’s not just a moral imperative, like I do it because it’s morally right, I want authentic storytelling, I want the people who have lived these stories to tell them. But we are creating programming for the most diverse audience ever in the history of the world and so it’s not just a moral imperative, it’s just good business.”

Longoria concluded, “At the end of the day, I’m a businesswoman, so why wouldn’t you want to create for the growing market, not the shrinking market?”

Co-host Whoopi Goldberg chimed in, saying, “Also, you know, you can say it’s going away. We’re not going anywhere. So we’re gonna keep making the movies we wanna make and telling the stories.”

Despite Longoria’s claims, DEI initiatives have led to several huge flops for the companies pushing the concept the hardest, with the latest example being Disney’s new progressive version of the 1937 animated classic “Snow White.” 

The film has so far earned $84.9 million domestically and $109.5 million worldwide, meaning it hasn’t recouped its estimated $410 million production and promotional budget. Disney is expected to lose about $115 million on the project. 

Several factors likely contributed to the remake’s abysmal results. First, the actress playing the film’s titular star, Rachel Zegler, is not white but of mixed heritage and part Latina. She also made controversial statements about politics and current events, including saying she hoped Trump supporters “never know peace.” She also mocked the source material for the movie she was starring in, calling Prince Charming a “stalker” and saying the new version of “Snow White” wouldn’t resemble the original. 

“We have a different approach to, what I’m sure a lot of people will assume is a love story,” Zegler said in part. “[Snow White is] not going to be saved by the prince and she’s not going to be dreaming about true love,” she continued. “She’s dreaming about becoming the leader she knows she can be and the leader that her late father told her that she could be if she was fearless, fair, brave and true.”

“}]] 

 

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