The new Jaguar concept car has been revealed, and just like the woke advertising that preceded its debut, the electric vehicle is being mercilessly mocked online.
The Type 00 two-door coupe has an extra long hood and a low roof with no rear window. Jaguar chief creative officer Gerry McGovern said of the vehicle, “When Jaguar was at its best, it threw away the design rulebook and created E-Type and the XJS; objects of desire.”
Futuristic design elements aside, the detail about the Type 00 that’s getting the most attention is the car’s colors: Satin Rhodon Rose, dubbed ‘Miami Pink,’ and Inception Silver Blue.
Podcaster Jay Anderson addressed the redesign on X, writing, “Go woke…You all know the rest.”
CHECK OUT THE DAILY WIRE HOLIDAY GIFT GUIDE
“I have a feeling [Jaguar] may be about to find out that there are fewer well off non binary woke lesbians of color than their echo chamber assured them there were,” another commenter wrote.
“Copy Nothing, i.e. upsize a 2008 Chrysler Crossfire and … make it a Mary Kay Cosmetics sales prize,” another commenter wrote, referencing the brand’s tagline that goes along with the redesign.
“Jaguar has successfully copied nothing. Nobody has ever demolished a brand more quickly or efficiently than this. Kudos,” Babylon Bee CTO Dan Dillon agreed.
Jaguar has successfully copied nothing. Nobody has ever demolished a brand more quickly or efficiently than this. Kudos. pic.twitter.com/qiTUy9EoCY
— Dan Dillon (@dandillondev) December 2, 2024
“Copy nothing? It’s a pink Batmobile,” former Kevin McCarthy speechwriter Charles Correll III added.
The Jaguar brand redesign had already been making headlines as of last month after it premiered a bizarre ad with no cars in it. The colorful commercial included people dressed in vibrant, outlandish outfits, making gestures such as grabbing sledgehammers, painting over the camera lens, and striking poses.
It also featured disjointed phrases such as “create exuberant,” “live vivid,” “delete ordinary,” “break molds,” and “copy nothing” on the screen.
Tesla CEO Elon Musk responded to the ad by asking, “Do you sell cars?”
The car brand’s chief creative officer Gerry McGovern is quoted as saying, “Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘a Jaguar should be a copy of nothing.’ Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism.”
He continued, “It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”
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[[{“value”:”
The new Jaguar concept car has been revealed, and just like the woke advertising that preceded its debut, the electric vehicle is being mercilessly mocked online.
The Type 00 two-door coupe has an extra long hood and a low roof with no rear window. Jaguar chief creative officer Gerry McGovern said of the vehicle, “When Jaguar was at its best, it threw away the design rulebook and created E-Type and the XJS; objects of desire.”
Futuristic design elements aside, the detail about the Type 00 that’s getting the most attention is the car’s colors: Satin Rhodon Rose, dubbed ‘Miami Pink,’ and Inception Silver Blue.
Podcaster Jay Anderson addressed the redesign on X, writing, “Go woke…You all know the rest.”
CHECK OUT THE DAILY WIRE HOLIDAY GIFT GUIDE
“I have a feeling [Jaguar] may be about to find out that there are fewer well off non binary woke lesbians of color than their echo chamber assured them there were,” another commenter wrote.
“Copy Nothing, i.e. upsize a 2008 Chrysler Crossfire and … make it a Mary Kay Cosmetics sales prize,” another commenter wrote, referencing the brand’s tagline that goes along with the redesign.
“Jaguar has successfully copied nothing. Nobody has ever demolished a brand more quickly or efficiently than this. Kudos,” Babylon Bee CTO Dan Dillon agreed.
Jaguar has successfully copied nothing. Nobody has ever demolished a brand more quickly or efficiently than this. Kudos. pic.twitter.com/qiTUy9EoCY
— Dan Dillon (@dandillondev) December 2, 2024
“Copy nothing? It’s a pink Batmobile,” former Kevin McCarthy speechwriter Charles Correll III added.
The Jaguar brand redesign had already been making headlines as of last month after it premiered a bizarre ad with no cars in it. The colorful commercial included people dressed in vibrant, outlandish outfits, making gestures such as grabbing sledgehammers, painting over the camera lens, and striking poses.
It also featured disjointed phrases such as “create exuberant,” “live vivid,” “delete ordinary,” “break molds,” and “copy nothing” on the screen.
Tesla CEO Elon Musk responded to the ad by asking, “Do you sell cars?”
The car brand’s chief creative officer Gerry McGovern is quoted as saying, “Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘a Jaguar should be a copy of nothing.’ Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism.”
He continued, “It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”
“}]]
