A decade ago if you asked a man the manliest thing he could smell like, no doubt he would say gunpowder and whiskey with a hint of cigar. But a close second would be Axe deodorant, a popular brand known for marketing to men with hilariously accurate ad campaigns.
These over-the-top ads were filled with rugged men, gorgeous women, and the underlying message that smelling good was a component of true masculinity. However, like most other things in life, Axe has since been neutered and reborn with weaker, lamer messaging in service of the woke overlords who rule society.
Take this line from Axe’s website for example. “What do we mean by awesome? Well, we create relevant and unexpected fragrances that rewrite the rules of traditional masculine scents.”
This type of talk isn’t anything new from Axe. In 2017, the brand launched the “Is It OK for Guys?” promo as part of Axe’s “Find Your Magic” campaign. The overall messaging encouraged men to forgo macho stereotypes and take on a more enlightened version of masculinity instead.
“What we wanted to do is show … that there is this habit of guys going online in the privacy of their own home asking all these questions,” Rik Strubel, then-global vice president for Axe, said of the campaign. Their mission was to “redefine what it means to be a man.”
Stubel said in another statement, “As a global lifestyle brand, we see it as our responsibility to use our platform and reach to help drive positive change and champion good,” Strubel said. “In fact, consumers today actually demand that, and as society changes, we’re committed to leading a celebration of a more modern and inclusive view of masculinity. We realize this means tackling very tough issues, including toxic masculinity.
“By championing individuality, self-acceptance, and self-expression,” he continued, “we want to encourage guys to be what they want, dress how they want, love who they want and live more freely … If we can shift this paradigm, we can help break the cycle of toxic masculinity and create a healthier, more equal world for both men and women.”
Apparently, Axe thinks guys want a deodorant that overhauls traditional masculinity. That just stinks.
This should come as no surprise since Axe falls under the Unilever umbrella, the leftist company that sells you Dove — the wokest wash around. Former CEO Alan Jope said in 2021, “The two biggest threats that the world currently faces are climate change and social inequality. The past year has undoubtedly widened the social divide, and decisive and collective action is needed to build a society that helps to improve livelihoods, embraces diversity, nurtures talent, and offers opportunities for everyone.”
But never fear, men of good hygiene. At Jeremy’s, we know you want something that emphasizes your manliness, not something that downplays it.
And we’re happy to unveil a new deodorant scent made for men who like to smell fresh and hate giving their money away to woke corporations who hate their values. Jeremy’s Deodorant is made so you can stay fresh while combating the wokeness all day long.
The bold and fresh fragrances of Jeremy’s ALL NEW Citrus & Sandalwood Aluminum-Free Deodorant. Most importantly, this Aluminum-Free Deodorant comes with Enhanced Odor Control and is subtle, fresh, and masculine just like you are.
Stop wasting your hard-earned money on Axe and their woke pandering. In another example of their adoption of leftism, in 2021, Axe introduced an ad spot called “The Walk.” In it, the main character spritzed himself with Axe and walked out the door. Along his journey, he attracted an array of men, women, and even a dog with his scent.
This promo specifically targeted Gen Z and their “anything goes” mentality in an effort to “resonate with this generation of men who are notoriously open-minded when it comes to attraction,” according to Axe’s press release.
But what about men who just want to smell manly and attract beautiful women? What about men who don’t want their deodorant brand to redefine masculinity?
For them, the answer is clear: it’s Jeremy’s all the way.
Jeremy’s Razors shares common ownership with The Daily Wire.
[#item_full_content]
[[{“value”:”
A decade ago if you asked a man the manliest thing he could smell like, no doubt he would say gunpowder and whiskey with a hint of cigar. But a close second would be Axe deodorant, a popular brand known for marketing to men with hilariously accurate ad campaigns.
These over-the-top ads were filled with rugged men, gorgeous women, and the underlying message that smelling good was a component of true masculinity. However, like most other things in life, Axe has since been neutered and reborn with weaker, lamer messaging in service of the woke overlords who rule society.
Take this line from Axe’s website for example. “What do we mean by awesome? Well, we create relevant and unexpected fragrances that rewrite the rules of traditional masculine scents.”
This type of talk isn’t anything new from Axe. In 2017, the brand launched the “Is It OK for Guys?” promo as part of Axe’s “Find Your Magic” campaign. The overall messaging encouraged men to forgo macho stereotypes and take on a more enlightened version of masculinity instead.
“What we wanted to do is show … that there is this habit of guys going online in the privacy of their own home asking all these questions,” Rik Strubel, then-global vice president for Axe, said of the campaign. Their mission was to “redefine what it means to be a man.”
Stubel said in another statement, “As a global lifestyle brand, we see it as our responsibility to use our platform and reach to help drive positive change and champion good,” Strubel said. “In fact, consumers today actually demand that, and as society changes, we’re committed to leading a celebration of a more modern and inclusive view of masculinity. We realize this means tackling very tough issues, including toxic masculinity.
“By championing individuality, self-acceptance, and self-expression,” he continued, “we want to encourage guys to be what they want, dress how they want, love who they want and live more freely … If we can shift this paradigm, we can help break the cycle of toxic masculinity and create a healthier, more equal world for both men and women.”
Apparently, Axe thinks guys want a deodorant that overhauls traditional masculinity. That just stinks.
This should come as no surprise since Axe falls under the Unilever umbrella, the leftist company that sells you Dove — the wokest wash around. Former CEO Alan Jope said in 2021, “The two biggest threats that the world currently faces are climate change and social inequality. The past year has undoubtedly widened the social divide, and decisive and collective action is needed to build a society that helps to improve livelihoods, embraces diversity, nurtures talent, and offers opportunities for everyone.”
But never fear, men of good hygiene. At Jeremy’s, we know you want something that emphasizes your manliness, not something that downplays it.
And we’re happy to unveil a new deodorant scent made for men who like to smell fresh and hate giving their money away to woke corporations who hate their values. Jeremy’s Deodorant is made so you can stay fresh while combating the wokeness all day long.
The bold and fresh fragrances of Jeremy’s ALL NEW Citrus & Sandalwood Aluminum-Free Deodorant. Most importantly, this Aluminum-Free Deodorant comes with Enhanced Odor Control and is subtle, fresh, and masculine just like you are.
Stop wasting your hard-earned money on Axe and their woke pandering. In another example of their adoption of leftism, in 2021, Axe introduced an ad spot called “The Walk.” In it, the main character spritzed himself with Axe and walked out the door. Along his journey, he attracted an array of men, women, and even a dog with his scent.
This promo specifically targeted Gen Z and their “anything goes” mentality in an effort to “resonate with this generation of men who are notoriously open-minded when it comes to attraction,” according to Axe’s press release.
But what about men who just want to smell manly and attract beautiful women? What about men who don’t want their deodorant brand to redefine masculinity?
For them, the answer is clear: it’s Jeremy’s all the way.
Jeremy’s Razors shares common ownership with The Daily Wire.
“}]]
